Iceland’s new super low cost carrier - MOM Air,

There are already a couple of low cost carriers in Iceland, and now there’s a third one. Well, at least that’s the claim, and some people suggest that MOM Air is trying to copy the branding of defunct WOW which ceased operations on the 28th March 2019 or the whole thing is just a joke.
A website was recently published for MOM Air, which claims to be a new Icelandic super low cost carrier. According to the company’s website, long-term financing has already been secured, with both foreign and domestic investment. It’s claimed that the airline will start taking bookings as of today (Monday 9th November), and will have a press conference on Tuesday (10th November), which will provide details on the company’s operations, employees, fleet, and more.

Below is a picture of the MOM Air livery.

MOM Air will initially operate a fleet of six Airbus A320neo aircraft. It’s claimed that the airline has gotten good lease opportunities due to the pandemic. As the comfort of the onboard experience is described:

MOM Air destinations

MOM Air’s destinations will allegedly include the following:

• Berlin
• Boston
• Copenhagen
• Dublin
• Glasgow
• New York
• Oslo
• Rome
• Stockholm
• Toronto
• Washington

That does seem awfully similar to WOW Air’s destinations.
On each MOM Air flight there will be two free seats for the first people to book.

MOM Air will operate coronavirus flights

Airlines don’t let people with coronavirus fly, but that’s not an issue on MOM Air. MOM Air will make aviation history by offering both coronavirus and non-coronavirus flights:
People who are quarantined, infected, exposed, or have antibodies, may travel on the coronavirus flights; crews on these flights will all have antibodies
Other flights will be for those that don’t fit into the above group

Mommy food, pay for toilet paper, and Beyoncé

So the onboard food will be called “mommy food,” and you’ll even have to pay for a power port and toilet paper. Up until this point the company has been using the working name “Who runs the world,” clearly in reference to a Beyoncé song:

If this is a joke, the thing I find strange is the claim that tickets will go on sale on Monday and there will be a press conference on Tuesday:

• If this is a joke, wouldn’t you want to play it out a bit longer?
• Are tickets actually going on sale, in which case this could be a scam intended to take money from people?
• If tickets don’t go on sale and there’s no press conference, this will be a lot of effort for a joke that lasts just a few days

So the bottom line is this
The super low cost airline will operate a fleet of A320neos between North America and Europe via Iceland, and will charge for everything, from “mommy food” to toilet paper. Oh, and there will be flights for people with coronavirus.

Clearly this isn’t serious, I just can’t quite figure out what the motive is…

Watch this space as they say..