You could win free airplane tickets if you have a particular accent

KLM AIRBUS A330-303 PH-AKE (MSN 1381)

KLM is offering three Brits with authentic Welsh, Scottish and Northeast accents the possibility of being the voice for their latest advertising campaign ‘Fly It Home,’ and have their accent projected across local airwaves for all to hear. Not only will winners have the possibility of their voice being featured in the radio campaign, they’ll also win a pair of return flights to any KLM destination around the world with a transfer in Amsterdam.

Hopefuls can enter the competition here. There are also six runners up prizes for grabs. 

Think you have the voice that can represent your area? All you have to do to enter is let your true local voice shine and record the pre-written script within 30 seconds and upload the voice message along with your details on www.promoentries.com/klmlocalvoices2023.

Over a quarter of Brits claim to have changed their accent at some point, research conducted on behalf of KLM has uncovered.

Despite a tendency to ‘accent catfish’ in some situations, almost half of Brits said their accent is important to how they identify with their background and culture, with 54% saying it makes them proud of their hometown.

When it comes to those who proudly stand by their accent in any scenario, Scousers and Scots are least likely to temper their drawls for anyone (79% and 70% respectively). On the flipside, people from Essex are most likely to tone down their accent to avoid embarrassment.

The research was conducted to shine a spotlight on these smaller regional communities and has been bought to life through KLM 's ‘Fly It Home’ campaign and competition.