In 2000, Richard Branson launched Virgin Blue, Australia's inaugural budget airline, aiming to revitalize the stagnant domestic aviation sector. While Qantas targeted the corporate market, Virgin Blue appealed to casual Australian travelers, and both carriers thrived until they nearly merged into one entity.
Bain Capital, in reviving Virgin Australia, professed a desire to reintroduce fun into the airline. This sentiment was exemplified last week with the debut of an incredible competition, distinct from the Middle Seat Lottery, which previously sent a young couple on a Caribbean cruise with Virgin Australia and Virgin Voyages.
Amidst concerns over Australia's 'friendship recession'—a decline in the average number of close friends from nine to five—a new contest aims to counter this trend. It offers a Velocity Frequent Flyer the extraordinary opportunity to bring 100 friends to Hamilton Island, a coveted destination within the Great Barrier Reef.
Nick Rohrlach, CEO of Velocity Frequent Flyer, remarked that the program has never before presented such a significant prize. It's a thrilling chance for a member to win one of the largest rewards in Velocity's history, with the only requirement being to earn a single Velocity point to qualify.
Entry is simple: earn just one Velocity point in June, through flights with Virgin Australia or affiliated airlines like Qatar Airways, Singapore Airlines, Etihad, Air Canada, and United Airlines, or via purchases with retail partners.
The grand prize, worth AU$150,000 (US$100,000), encompasses flights, accommodations, transfers, and activities on Hamilton Island for the winner and 100 friends, making it a truly remarkable offer from Virgin Australia.
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